Exploring and investigating market opportunity
We help our clients find the market, enter the market, and advise on investment with the services of consumer segmentation, consumer usage and attitude study and relevant market competition study.
Services include market positioning, brand positioning, consumer segmentation and product positioning. Market positioning indicates which segment of the market we should enter, brand positioning decides the brand factors and image to broadcast to the market, consumer positioning directs us to target certain groups of customers and product positioning leads our product development.
Product development study
including consumer demand exploration, concept initialization, concept, product and package testing, price testing and sales volume forecast.
Marketing communication study
by studying consumers’ product evaluation, acceptance of advertisement script and consumers’ media preference, TSM helps clients to generate the selling point, select advertisement solution and compose the media plan.
Services in the sales procedure
include retail shop service audit, price audit, 800 service line audit, and inventory audit. By auditing the whole process that brand manufacturer contacting customers, our clients get to know the fulfillment of market tactics.
Marketing strategy and tactics evaluation study
including the satisfaction and loyalty research. By this type of study brand manufacturer can evaluate the market strategy effectiveness and efficiency, meanwhile optimize and upgrade the original strategy and tactics from consumers’ feedback.