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    Research Industry

    TSM covers the vertical industries of home appliance, consumer electronics, telecom, IT, Automobile, Finance, Retail, FMCG, battery and material.

    The market of home appliance, consumer electronics, telecom and IT

    The market of home appliance, consumer electronics, telecom and IT is characterized by high freedom, adequate competition and a variety of competing structure in different product markets. We serve our client in the following aspects:

    Explore and Investigate market opportunity

    Discover potential and niche market and then suggest/advise entering route.

    Positioning

    Brand and product differentiation is much more important in fully competing market. We help our clients to precisely identify the uniqueness and consequently the target market of their products.

    Product development research

    comprehensive and clear product map and design is critical for market success. We help our client to realize the highly efficient and effective product management.

    Marketing communication research

    We design feasible communication point, approach and route to help client to achieve maximal customer coverage.

    Services related to sales

    including retail shop service audit, price audit, 800 service line audit, and inventory audit.

    Marketing strategy evaluation

    including ratings of satisfaction and loyalty.

    Consumer style and purchase behavior tracking

    we find out the past, current and the future trend of key parameters such as personal value, life style and purchase behavior, which determine product purchasing by long-term consumer tracking. We help our client identify potential market opportunities, develop the products and then market the products.
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    Automobile market

    International brands have obvious competitive advantages in Chinese automobile market, especially class B and C. Regarding the auto market we provide the following services:

    Positioning services

    including market positioning, consumer segmentation and product positioning.

    Product testing

    including the research of appearance, technical features, size and space, operation, stability, and safety.

    Marketing communication research

    including generating selling point, testing advertisement script and planning media initiation.

    Retail shop sales service audit

    both the pre sales and post sales services.

    Satisfaction and loyalty research

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    Finance market

    Chinese finance market is a partly competitive market lead and controlled by the government capital. With the deeper marketization, more and more private capital have penetrated into the national finance market. The following services are available:

    Mystery shopping audit for retail shops

    Satisfaction and loyalty research

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    Retail market

    Chinese retail market is complex owing to the wideness of coverage and huge regional difference of economy development. We provide the following services: :

    Retail solution

    Retail Solution provide the information of traffic counting, Walkbys, Capture rate, Visit duration, Visit frequency & recency, Repeat visit ratio, and engagement & bounce rates. Then we can work out performance improvement solution based on the conjoint analysis with your marketing activities.

    Wholesaler, distributor and dealer selection research

    help manufacturer to go to provincial and city market.

    Retail shop services, sales and price audit

    Channel satisfaction and loyalty research

    Shop location research

    Product and service positioning research in retail shops.

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    Chinese FMCG market

    Chinese FMCG market is relatively highly marketized, in which the research model and methodology applied easily. The following services are available:

    Explore and investigate the market opportunities

    positioning study

    Services include market positioning, brand positioning, consumer segmentation and product positioning.

    Product development

    including taste testing, usage testing, price testing, package testing and sales volume forecast.

    Marketing communication research

    including selling point generating, advertisement script testing and media planning.

    Services in the sale procedure

    include retail shop service audit, price audit and so on.

    Marketing strategy evaluation

    include the satisfaction and loyalty research.
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    battery and material industry

    We provide technology and product solutions in battery and material industry

    High energy Li ion batteries

    Nanostructured electrode active materials

    Thin film electrodes

    Fuel cell catalysts

    Super capacitors

    Solar spectrum selective absorption coating

    Nanostructured magnetic materials

    Nanostructured filtration materials

    Nanostructrued coatings

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