The market of home appliance, consumer electronics, telecom and IT
The market of home appliance, consumer electronics, telecom and IT is characterized by high freedom, adequate competition and a variety of competing structure in different product markets. We serve our client in the following aspects:
Explore and Investigate market opportunity
Discover potential and niche market and then suggest/advise entering route.
Brand and product differentiation is much more important in fully competing market. We help our clients to precisely identify the uniqueness and consequently the target market of their products.
Product development research
comprehensive and clear product map and design is critical for market success. We help our client to realize the highly efficient and effective product management.
Marketing communication research
We design feasible communication point, approach and route to help client to achieve maximal customer coverage.
Services related to sales
including retail shop service audit, price audit, 800 service line audit, and inventory audit.
Marketing strategy evaluation
including ratings of satisfaction and loyalty.
Consumer style and purchase behavior tracking
we find out the past, current and the future trend of key parameters such as personal value, life style and purchase behavior, which determine product purchasing by long-term consumer tracking. We help our client identify potential market opportunities, develop the products and then market the products.